Perspectives Blog with Articles, Quotes and Inspiration
Understanding the symbols used in cosmetic packaging design are necessary for any designer working in the packaging industry. These symbols educate the consumer about the product, helping them use the product safely and effectively once it’s been opened.
What better way to accessorize your back-to-school ensemble than chic textbook wraps? Up-cycling your favorite retail packaging or luxury retail shopping bag is the perfect way to turn heads while being eco-friendly.
Mood boards aren’t just to keep you on track during the design process, but also to define terms and work efficiently towards long term goals.
Brands are beginning to realize the marketing power behind their packaging design paired with social media campaigns as a powerful tool for major brands, especially in beauty and fashion.