warehouse club packaging

Client: CordaRoy's  |  Employer: Design Packaging Inc

After being featured on ABC's Shark Tank, CordaRoy's scored a deal with shark Lori Greiner. Their original box was simple brown corrugate with a big frog above the CordaRoy's logo, and after Costco Warehouse expressed interest in carrying their product, they knew the box needed to be redesigned. Because this is a new product unlike any other, it was imperative to communicate the product itself for shoppers.

I gave the client creative guidelines for their photoshoot to visually cue the consumer as to what it is, then re-worked their verbiage to communicate exactly what it is, and what it does. The front and side panels were reflected on opposite ends so that no matter how it may be placed back by the customer, it would still clearly communicate the product.