branding + web + packaging design
Client: Design Packaging Inc | Employer: Design Packaging Inc
During my time at Design Packaging, I worked collaboratively with the Creative Director to rebrand the company, taking it from what used to be a small family company servicing small companies, to an international luxury retail packaging manufacturing firm respected world-wide.
The website was redesigned to stand apart from their competitors, opting for a darker, image-driven design, as well as two different packaging sections: one showing process from sketch to production, while the other focuses on beautifully styled imagery.
The Brief, Design Packaging’s weekly newsletter, is constructed to feature the latest article and provide external articles related to design and the retail industry; the bottom section congregates Design Packaging’s presence on social media channels.
Each year Design Packaging sends out different limited-edition Luxe Kits to potential clients. Only 500 of these highly coveted kits are made each year, and when they are gone, they are gone. For the current kit, I focused on the unveiling experience of the box and attention to details such as: the texture of the all-over embossing pattern, the gleam of the gold hot stamp, and the Inspire book design layout. All these pieces put together is sure to impress any potential client.