Proprietary Brand | Employer: PetSmart
Grreat Choice is PetSmart's good/value brand, in their good, better, best categories.
Greeat Choice cat litter packaging used large photography and typography to help make it distinct from the other products. Because these bags would be lying down, not standing up, the information on both ends needed to be simple and clear for the consumer, revealing more information as they pull it off shelf.
Grreat Choice dog treats got a redesign based on customer feedback. I cleared up confusion by reorganizing the information, and including photographs of the treats in actual size. I booked the dog talent and worked with the photographer and trainers to achieve a happy and healthy approach.