branding and packaging design
Client: Julia Baker Confections | Employer: Design Packaging Inc
Julia Baker, a chic culinary artist and confectioner who has also appeared on Food Network, approached to us to develop and refine her brand. We dove in to the sweet world of confections and helped her stand out from the competition by tailoring the brand message around her core beliefs of empowering women through positive messages, and chocolates of course.
Initial mood boards were created to set the tone and have the client understand direction. The boards focused on colors, textures, patterns and overall sentiment of the brand. We then moved to creating an approved digital brand guide that both we and the client used as a foundation for projects moving forward. From then on we created packaging, collaterals, visuals and even a store front design to encapsulate the brand experience.