brand packaging standards
Client: Kenneth Cole | Employer: Design Packaging Inc
Worked collaboratively with the team from Kenneth Cole in providing branding and packaging standards in time for the launch of their rebrand. At the end of the project, we delivered a document outlining logo usage, substrates, and construction specifications for: shopping bags, shoe box, retail gift box, licensee packaging, e-commerce shipping box, tissue and labeling, receipt holder, jewelry packaging, hang tags and garment bags.
The project began with establishing client goals, creating a mood board to help establish a common direction, moved to concept renderings and then finalized with the packaging standards guide.