Local 718

brand development

Client: Divatex  |  Employer: Design Packaging Inc

Local 718 takes its design cues from the avenues of Williamsburg and the brownstone blocks of Park Slope with sets that weave natural and raw materials in subtle shades of asphalt, brick, sandstone and berry. Patterns evoke tree-lined blocks, East River currents, architectural elements and artist canvases. We can't all be lucky enough to live in Brooklyn, but now we can all sleep there.