Client: Neutrogena | Employer: Design Packaging Inc
Neutrogena's new product, Hydro Boost gel cream, was used as inspiration to visually and structurally drive the look of the packaging. Exclusively designed for beauty bloggers, the layers of unveiling begins with lifting the top to reveal a "wet" PVC topper with branding messaging, with the products peeking underneath. The wet effect of the box reinforces the product message of redefining hydration. Social media hashtags were revealed once the products were removed, encouraging beauty bloggers to share the experience socially with their followers.