Whisker City

cat fur care packaging

Proprietary Brand  |  Employer: PetSmart

PetSmart wanted to refresh its line of cat shampoos since it originally did not have a strong shelf presence. Instead of simply updating the artwork with traditional Whisker City brand elements, I alluded to them in a different way.

I was inspired by Bath & Body Works bottle packaging, and designed a label that used ink layers of metallic, white and process color to achieve a reflective look on the top and bottom, while keeping other areas opaque. I booked the cat talent, photographer, and creatively led the shoot to achieve the final result.