Brand Identity

Client: Sugarbums Intimates, Brand Identity and Packaging Standards
Employer: Design Packaging

We provided Sugarbums, a boutique retailer focusing on luxury intimates for men and women, branding design for the new company. After meeting the client, we helped funnel down and refine the design direction, what it stands for as a company, and how it needs to be portrayed. With the tagline, "Love Your Sugar", the client wanted to create a sophisticated, yet comfortable atmosphere for clients, stressing that beauty comes in all shapes and sizes. We developed branding elements such as logo design and usage, typography, photography direction, stationery design, and olfactory branding